Building on a foundation for Kaoshi
Building on a foundation for Kaoshi
Kaoshi’s mission is to build the most convenient and affordable platform to help Africans meet their personal and family commitments at home or abroad. They deliver on this mission via Kaoshi Africa and Kaoshi International.
Brand Personalities (Archetypes): Creator + Everyman
Brand Voice: Genuine, Helpful, Clear, Empathy
Kaoshi’s mission is to build the most convenient and affordable platform to help Africans meet their personal and family commitments at home or abroad. They deliver on this mission via Kaoshi Africa and Kaoshi International.
Brand Personalities (Archetypes): Creator + Everyman
Brand Voice: Genuine, Helpful, Clear, Empathy
Kaoshi’s mission is to build the most convenient and affordable platform to help Africans meet their personal and family commitments at home or abroad. They deliver on this mission via Kaoshi Africa and Kaoshi International.
Brand Personalities (Archetypes): Creator + Everyman
Brand Voice: Genuine, Helpful, Clear, Empathy
How did we help =
Discovery
Illustrations
Brand Identity
The Solution
The Solution
We expressed the brand’s value proposition through a visual identity system that tells the story of simplicity, innovation, and inspiration. Its diverse audience also gave inspiration to a vibrant color palette.
As a financial brand gaining increasing trust, Kaoshi decided against having a drastic logo change and we agreed with the rationale. We focused on finding opportunities that simply made the same logo more meaningful.
We expressed the brand’s value proposition through a visual identity system that tells the story of simplicity, innovation, and inspiration. Its diverse audience also gave inspiration to a vibrant color palette.
As a financial brand gaining increasing trust, Kaoshi decided against having a drastic logo change and we agreed with the rationale. We focused on finding opportunities that simply made the same logo more meaningful.
We expressed the brand’s value proposition through a visual identity system that tells the story of simplicity, innovation, and inspiration. Its diverse audience also gave inspiration to a vibrant color palette.
As a financial brand gaining increasing trust, Kaoshi decided against having a drastic logo change and we agreed with the rationale. We focused on finding opportunities that simply made the same logo more meaningful.
Choosing the typography
Choosing the typography
Font family: Nordique pro
Inspired by her Swedish and Norwegian heritage, Andrea Leksen created this modern geometric sans serif reminiscent of Scandinavian design and typography. With its tall x-height and thin strokes, Nordique Pro will be best showcased at large sizes, in headlines, and other display uses.
Font family: Nordique pro
Inspired by her Swedish and Norwegian heritage, Andrea Leksen created this modern geometric sans serif reminiscent of Scandinavian design and typography. With its tall x-height and thin strokes, Nordique Pro will be best showcased at large sizes, in headlines, and other display uses.
Delivering the brand guideline
Delivering the brand guideline
At the end, we arrived at a detailed brand guide that encapsulates results from the entire process; from the brand’s key statements to the signature, color scheme, typography, visual style, elements, and best practices in using them.
At the end, we arrived at a detailed brand guide that encapsulates results from the entire process; from the brand’s key statements to the signature, color scheme, typography, visual style, elements, and best practices in using them.
Love it!
Next Project ?
Love it!
Next Project ?
Love it!
Next Project ?
Want to do more with your brand? let’s get to work!
Want to do more with your brand? let’s get to work!
You can also send us an email at hello@versatile.ltd
Want to know more? Download our company brochure
You can also send us an email at hello@versatile.ltd
Want to know more? Download our company brochure
You can also send us an email at hello@versatile.ltd
Want to know more? Download our company brochure